WCCVB

STRUCTURE

The Williamson County Convention & Visitors Bureau (WCCVB) operates as an independent 501(c)6, not-for-profit corporation. It is overseen by an appointed Board of Directors and is a non-membership organization made up of "Partners", those organizations in the hospitality industry that do business in and bring visitors to Williamson County and Franklin. The WCCVB strives to bring our local hospitality industry together and forge partnerships.

VISION

Williamson County will have the best tourism development program in the state of Tennessee.

MISSION

The mission of the Williamson County Convention & Visitors Bureau (WCCVB) is to positively impact the local economy by increasing travel related spending in the county, provide quality services to the visitor and the local hospitality industry, and assist in the development, preservation, and expansion of the county's tourism product.

FOCUS

The WCCVB will use research and other market intelligence to narrow our focus, track accountability, and provide rationale for strategic marketing decisions.

VOICE

The WCCVB will unify & magnify the voice of Williamson County's tourism product to potential visitors and seek to influence product development, preservation, and infrastructure consistent with the destination brand.